Interview – Umang Gandecha – Nichola Lutz

Great conversation and a pleasure to be on Selling Education with Nicola Lutz, We covered what truly drives student decisions today,  where timely and insightful discussions explored the evolving landscape of student recruitment and international education.

The conversation focused on what truly drives student decision-making today, examining how factors such as trust, transparency, value, and student experience influence choices around study destinations and accommodation. The discussion also addressed changing student expectations, the role of digital engagement, and the importance of providing personalised, student-centric support throughout the recruitment journey.

In addition, the interview highlighted broader industry challenges and opportunities, including adapting recruitment strategies to global market shifts, building long-term relationships with students, and aligning accommodation and education services to deliver meaningful outcomes.This feature reinforces Londonist DMC’s position as an active contributor to industry dialogue, sharing practical insight and experience to help shape best practices across student recruitment, admissions, and international education sectors.